User Experience Connected Product 101: Define your users

User-centered design practices are an effective method to design products. But who exactly are the users of your connected product? Usually, there are many more users of your product than what you typically think of in a first pass. This article provides a method to systematically identify all the users you need to think about […]

Esprida at IoT Tech Expo- Global 2018 (London, UK)

Esprida is attending the Tech IoT Expo- Global in London, UK from April 18th-19th 2018. Our Director of IoT Solutions, Asad Jobanputra is at the show exploring the latest tech in the world of connected products. Please email us at info@esprida.com to schedule a meeting at the show. About IoT Tech Expo- London IoT Tech […]

Does your product stand out? Differentiation in Manufacturing

We are all facing competitive pressure.  To be good, is not enough- you got to be different! – captivating and compelling to stand out in todays crowded marketplace. The number of competitors and number of products on the market is growing quickly in almost every sector.  Well, you are not alone; this article will talk […]